Effective Approaches to Minimise Failed Deliveries in Same-Day Courier Service
- Sanif Sultan
- Dec 2, 2024
- 6 min read
Updated: Mar 7
Ever had a delivery that didn’t make it on the first attempt? For businesses, these missed deliveries mean added costs, delayed timelines, and frustrated customers. Failed deliveries hurt customer satisfaction and business efficiency, making it essential to get them right the first time.
Here’s how to change that with strategies to help you minimise failed deliveries and keep your customers happy.

1. What Is a Failed Delivery and Why It Matters
A "failed delivery" happens when an item doesn’t reach the recipient on the first attempt. Causes range from incorrect addresses to recipient unavailability, traffic delays, or even bad weather.
When deliveries fail, it adds costs, causes rescheduling headaches, and frustrates customers. Understanding the common reasons behind these failures helps businesses take preventive steps.
Leveraging AI for Predictive Analytics
To further prevent delivery failures, companies are now utilising Artificial Intelligence (AI) and Machine Learning (ML) to analyse delivery trends. AI-powered systems predict potential disruptions, allowing logistics teams to adjust routes or notify customers proactively. By identifying risk factors in advance, businesses can significantly reduce failed deliveries.
2. Top Causes of Failed Deliveries (And How to Avoid Them)
To minimise failed deliveries, it’s essential to understand the most common causes and apply straightforward solutions:
Incorrect or Incomplete Address Information Even small errors in address entry make an item undeliverable. Use address verification tools to catch and correct mistakes at the checkout.
Quick Tip: Validating addresses before shipping reduces the risk of delivery failure by up to 20%!
Advanced Address Verification Technologies To take this a step further, businesses are now using AI-driven address verification systems that automatically detect errors, standardize address formats, and append geolocation data. This ensures couriers have precise delivery locations, improving first-attempt success rates.
Recipient Unavailability If a recipient isn’t available when the courier arrives, the delivery fails. Offer customers flexible time slots or the option to reschedule if they’re unavailable.
Traffic Delays and Inefficient Routes Traffic congestion or poor route planning can lead to delays. Using route optimisation software that adapts in real-time helps reduce delays
. Did You Know? Up to 25% of delivery time can be saved with dynamic route optimisation!
Adopting Autonomous Delivery Solutions Some businesses are beginning to integrate drones and autonomous delivery robots to tackle last-mile delivery inefficiencies. Companies like Zipline and Starship Technologies are pioneering automated solutions to deliver packages faster and minimise failed attempts.
Weather Conditions Bad weather can delay or prevent deliveries. Planning ahead with contingency plans can help manage this issue and keep customers informed.
Communication Barriers Poor communication between couriers, dispatchers, and customers creates issues. Equip couriers with tools to communicate easily with recipients.
3. Scheduling and Accuracy for Minimising Failed Deliveries

Accurate scheduling is essential for successful deliveries. Using advanced Route Optimization technology helps generate efficient routes, allowing you to provide precise delivery windows to customers. When customers know their delivery time, they’re more likely to be available, increasing first-attempt delivery success.
What happens if the customer isn't available for delivery? If the customer isn’t available, a rescheduling option or a secure delivery location can prevent a failed attempt. Providing alternative delivery choices makes it easier to complete the delivery.
4. Proven Strategies to Improve Your Delivery Success Rate
Applying a few effective strategies can help improve your delivery success rate:
Enhanced Address Verification Use address verification tools at checkout to catch errors early, ensuring accurate deliveries.
Proactive Customer Communication Send delivery notifications and reminders to let customers know when to expect their packages, reducing missed attempts.
Quick Tip: SMS reminders have a 98% open rate, making them highly effective for delivery confirmations.
Dynamic Route Optimisation Leverage technology to optimise routes based on real-time traffic data, improving delivery efficiency. This keeps deliveries on track and customers informed.
Weather and Traffic Preparedness Monitoring forecasts and having a contingency plan for delays helps you manage potential disruptions proactively.
Delivery Personnel Training Provide couriers with training in customer service and troubleshooting so they can handle issues effectively.
Quick Tip: Couriers trained in customer interaction report 15% fewer delivery issues!
The Role of Warehouse Management Systems (WMS)Efficient logistics start at the warehouse. Businesses are integrating Warehouse Management Systems (WMS) to ensure streamlined inventory tracking, quicker order processing, and smoother dispatching. With real-time visibility into stock levels and automated picking systems, deliveries become faster and more reliable.
5. Best Practices for Managing Deliveries

To maintain a high success rate in deliveries, consider implementing these best practices:
Real-Time Tracking and Updates Offering real-time tracking gives customers visibility into their delivery’s progress, reducing missed deliveries and improving transparency.
Did You Know? Real-time tracking improves customer satisfaction by over 20%.
Flexible Delivery Options Allowing customers to reschedule or reroute packages based on their availability helps prevent failed attempts and increases flexibility.
Electronic Proof of Delivery (ePOD)Using digital signatures or photo confirmations as proof of delivery minimises disputes and provides a clear record of delivery.
6. Handling and Improving the Delivery/Return Ratio
Improving delivery ratios requires focus on prevention and proper handling of failed deliveries:
Analyze Failed Deliveries Regularly review failed delivery data to identify patterns and areas for improvement.
Gather Customer Feedback Encourage customers to share feedback on their delivery experience. This can reveal recurring issues and help you improve service.
Streamlined Return Management A streamlined return process helps manage undeliverable items by enabling quick rescheduling or refunds, preventing further customer dissatisfaction.
Contingency Planning for Delivery Success Companies that establish alternative delivery options and maintain emergency response protocols experience fewer disruptions. Whether it's a sudden traffic jam or a vehicle breakdown, backup plans ensure deliveries remain on schedule.
7. What to Do if a Company Fails to Deliver Goods

If a company fails to deliver goods to you, here are some steps you can take:
Contact Customer Support – Reach out to the company’s customer service to report the issue.
Request a Reschedule – Most delivery companies allow rescheduling or rerouting packages if the initial attempt fails.
Check Refund Policies – Many companies offer refunds or replacements for undeliverable items.
8. Leveraging Technology for Delivery Success
Technology is a key player in improving delivery success rates. Here are some helpful tools:
Real-Time GPS Tracking GPS tracking allows customers to monitor their package’s progress and plan for arrival, which reduces missed deliveries.
Electronic Proof of Delivery (ePOD) Digital proof of delivery, like electronic signatures or photo confirmations, confirms deliveries and reduces disputes.
Customer Feedback and Rating Systems Feedback mechanisms help businesses identify and address issues, making it easier to improve delivery processes.
Conclusion
Minimising failed deliveries is achievable with a proactive approach. At Twenty47 Logistics, we implement accurate scheduling, clear communication with customers, and advanced technology to keep deliveries on track.
By understanding and addressing the common causes of failed deliveries, Twenty47 Logistics helps businesses increase delivery success rates, reduce costs, and improve customer satisfaction.
FAQs:
What steps can I take to solve common delivery issues?
Delivery problems often stem from factors like address errors, customer unavailability, and delays. To address these, businesses can implement address verification tools, offer flexible delivery times, and improve communication with customers. Route optimisation and real-time tracking also play a big role in minimising delivery issues.
How can I make sure my delivery service is efficient and reliable?
What should I do if my delivery attempt was unsuccessful?
How can delivery delays be reduced or managed?
Who is typically responsible when a delivery fails?
Why do delivery attempts sometimes fail, and what can be done to prevent this?
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